Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips
What SEO considerations should you factor into your rebrand planning process?

This question comes from Tyler, who attended a recent SEJ webinar and asked,

“Recently, we had a client rebrand and change their brand name and URL. We saw an absolutely massive fall off with rankings and traffics.

Could you give some insights into why specifically changing the brand name/URL would affect all of these pages that essentially didn’t get changed content-wise and had the appropriate redirects in place?”

Doing The Prework For A Successful Site Rebrand
“Changing a URL/domain means a completely new page or website for Google. This is a classic challenge in a website migration,” says Ludwig Makhyan, Co-Founder of Mazeless – Enterprise SEO.